SaaS always has the latest strategies and technologies. It is constantly on the cutting-edge of new strategies to help customers get more from its services. SaaS must stay on the cutting edge of new trends to stay relevant in today’s market. SaaS is predicted to continue growing in popularity and relying on it more than ever. SaaS will continue to adapt with new and creative strategies.
Here is a list of the most significant SaaS trends in 2021:
1. AI and machine learning
SaaS companies will continue to be at the forefront of AI and machine learning. However, as B2B customers begin to realize the need for these services in their specific industries, they will also become more focused on this trend.
The sheer volume of data that is possible today makes it more sensible to analyze it and make efficient decisions based on the results.
Many eCommerce businesses realize the importance of mass personalization of their sales and marketing strategies. As a result, companies will now be willing to spend money on machine learning for their marketing and sales of SaaS products.
2. Integrations and APIs
Moving to new tools was a major feat in the past, as well as today. Easier it is to switch to SaaS if a company is larger or more established.
Companies want to know their data will be secure and transferred easily through APIs. SaaS platforms will need to seamlessly integrate with their current processes and the tool they already use.
Many companies searching for SaaS options are already familiar with SaaS tools. However, they want integrations and tools that work together. As a result, we will see many tools integrated to work together in 2021 so customers can benefit.
3. Data security
Companies that move their processes to the cloud have a new vulnerability. This was never a concern in past years. However, SaaS is putting more emphasis on data security.
Online users are more aware of data collection. This means that they expect transparent and clear policies regarding data collection. This is illustrated by GDPR, which requires that every SaaS provider have the required documentation and processes.
This trend is expected to continue into 2021. In addition, more SaaS businesses are being created that can meet the needs of businesses and SaaS on data security, privacy protection, and confidentiality.
4. Consolidation & M&A growth
A lot of venture capital money and investors seem to be available, which will make it possible for more transactions throughout 2021.
5. SaaS experts provide education and leadership
SaaS businesses are at the forefront of developing technologies and strategies. This makes them thought leaders that surpass all others. As a result, companies and individuals outside of SaaS are looking toward founders, leaders, and resources from SaaS companies for new strategies and thoughts on everything from sales, marketing, customer service, security, etc.
SaaS is the industry leader in online business. It helps companies of all ages to move into the digital realm. Hubspot is a blog that educates millions about digital marketing, sales, and business. It also provides free resources. These blogs are closely followed worldwide by companies.
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6. No code tools
SaaS adoption is spreading across various industries. As a result, SaaS companies need to be flexible to accommodate different types of users.
SaaS doesn’t only appeal to developers or skilled tech users. This is why no-code tools have become more important. To use them, no code tools require advanced tech knowledge. Their UX/UI and UI are simple enough that anyone with an internet connection can use them.
It makes SaaS tools accessible to everyone, which is great. Imagine a small business that doesn’t even have an IT professional: SaaS has made it possible to do this without any code. SaaS using other SaaS is the same: marketing, sales, or design can all use no-code tools.
7. White labeling
SaaS is becoming more mainstream as more companies use it for front-facing tasks on their websites, via emails, etc. As a result, SaaS vendors will continue their response by offering white labeling options at a premium to companies.
Many SaaS businesses offer to help enterprises with creating custom customer interfaces. This is essential for e-commerce businesses that use multiple SaaS products.
8. Increased customer success
Churn is a key problem to the success of SaaS startups and companies that offer long-term services. Therefore, customer Success is an important focus for all SaaS firms. Their main goal is to keep customers happy and reduce churn.
Many companies will devote more staff and budget to customer support to help new users and companies. Their goal is to provide value to their customers and to seamlessly integrate SaaS tools into company processes. Companies that can immediately see the benefits of SaaS tools are more likely than others to stay on board over time and not just to profit.
9. Mobile devices are receiving more attention
SaaS tools have to keep up with the times as business owners, employees, and managers connect more often via mobile phones. SaaS platforms, tools, and other services are learning that users need mobile options to match their way of working on the move.
Many SaaS communication and task-management platforms now have high-function mobile apps. This is becoming the preferred method by their users. SaaS businesses will need to continuously improve the mobile version of their tools to reflect the direction work is taking in 2021.
As previously mentioned, the SaaS space is saturated with approximately 9+ competitors. Many of the upcoming SaaS products may be “micro SaaS” or smaller tools with a single function. They are typically run by smaller teams and will not have large platforms. They could be extensions, add-ons, or accessories to other tools or platforms. This includes extensions for platforms such as WordPress and social platforms such as Instagram. Tools like this are highly desirable in niche areas of SaaS. They are easier to use and can be managed quickly with very few staff and overhead.